Room 16 at The Assembly House

The Channel 4 suite. A grand lilac luxury hotel room in Norwich with freestanding bath

Room 16 is the one that made it onto Channel 4...yes, we are still talking about it.

Perched on the second floor of our West Wing, this is one of our grandest West Wing suite, with sweeping views across the entire courtyard and towards the Noverre Garden. It is a guest favourite, a celebrity favourite and known affectionately as The Lilac One.

Decorated in English Heritage approved Georgian shades of lilac, pink and warm neutrals, the suite is layered with handmade wallpaper, original artwork, antiques, writing desks, occasional tables and velvet seating. It is theatrical without being overwhelming, elegant without being shy.

The living space is beautifully zoned, with a bespoke four poster kingsize 6ft 6in bed, a separate lounge area and a spectacular marble bathroom featuring a dual ended freestanding bath and walk in drench shower. From the bath, you can gaze towards the garden. From the windows, you reign over the courtyard.

The interiors are by acclaimed designer Annabel Grey, whose work also includes Voewood in Holt and projects for London Underground. Every corner reflects her love of bold Georgian colour and confident detail.

Author of The Miniaturist, Jessie Burton, stayed here and asked, “Can I live here now?” We understood the sentiment.

What awaits you in Room 16

• Known to regulars as The Lilac One
• A bespoke four poster super king bed with handcrafted Vispring mattress and luxurious cotton bedding
• Separate lounge area with velvet sofa and chair
• Writing desk for letters, lists or your own scandal sheet
• Marble bathroom with dual ended freestanding bath and walk in drench shower
• Handmade wallpaper, antiques and original artwork throughout
• Commanding views over The Assembly House courtyard and towards the Noverre Garden
• Air conditioning
• Space to add two z-beds for two additional guests, supplement applies

Good to know before you arrive

• Second floor location in the West Wing. There is one flight of stairs to reach Room 16 and no lift
• The West Wing is a short 30 second walk across the courtyard from reception
• After checking in at reception, there is a short one minute walk outside to reach this accommodation area. If you arrive before 5pm, a team member will show you to your suite
• Check in from 3pm. Arriving after 5pm? Let us know and we will explain our simple lock box system
• Check out at 11am. Late check out may be available for a small supplement
• The Assembly House closes at 5pm unless open for an evening event. There is no communal bar or lounge for overnight guests
• Our restaurant is not open in the evenings other than for functions
• Parking is not included. Please see our Accessibility page for parking and public transport information. If you are able to find a space in the car park to the rear of The Assembly House, we can offer a £10 overnight ticket to cover your stay, please speak to the reception team when you book in before 5pm

Room 16 is boutique hotel glamour at full volume. Confident, colourful and camera ready, it is the suite you choose when you want Norwich at your feet and a little television worthy drama in your stay.

Room Features

• Vi Spring bed
• Luxurious soft furnishings, throws and cushions
• Beverage making facilities
• Desk and wi-fi
• Drench shower
• Luxury cosmetics
• 5 star standard luxury
• Egyptian cotton bedding
• Comfortable seating
• Flat screen TV
• Quality, character furniture
• Double ended bath
• Superb quality breakfast

Guest Review

Phoebe Taplin, The Guardian, September 10 2023, who stayed in Room 16: "We are spending two nights at the Assembly House, a Georgian mansion in the middle of Norwich. It’s a 20-minute stroll or 10-minute bus ride from the railway station and everything about it – from the fairy-lit facade and four-poster beds to the fresh milk and underfloor heating – feels luxurious. Every room is totally distinct. Our palatial space, with views of the courtyards below, is one of four added recently in the west wing; the walls are pale lavender, there's an antique chandelier and shelves of gold-lustre porcelain. Breakfast includes compote and granola, Norfolk rarebit or buttermilk pancakes. It’s served in a grand hall with wreaths of ornate stuccowork or in the neighbouring dining room with its Bridgerton-esque pink-and-lime-green twist on playful Georgian aesthetics."